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Consumers and chefs seek high-quality and ready-to-serve salads for quick-meals, and side dishes. Current ready-to-eat salads offer low quality ingredients served in heavy marinades & dressings.
Consumers and chefs acknowledged a 90% willingness to purchase a premium ready-to-serve salad if a product offered more exotic / upscale vegetables. They also preferred a marinade or dressing that would compliment (versus dominate) the flavors of accompaniments.
Only Product of Its Kind in the World
A Medley of Hand Sorted Gourmet Vegetables
(Artichoke Hearts, Peppers, Hearts of Palm, Baby Corn)